[Baixar] [Epub ] What the Dog Saw: And Other Adventures
By Malcolm Gladwell
What is the difference between choking and panicking? Why are there dozens of
varieties of mustard-but only one variety of ketchup? What do football players teach
us about how to hire teachers? What does hair dye tell us about the history of the
20th century? In the past decade, Malcolm Gladwell has written three books that
have radically changed how we understand our world and ourselves: The Tipping
Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first
time, the best of his writing from The New Yorker over the same period. Here is the
bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of
the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of
the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar
Millan, the "dog whisperer" who can calm savage animals with the touch of his hand.
He explores intelligence tests and ethnic profiling and "hindsight bias"
